Case study · Product
HUBATOR
An online retail and print-on-demand fashion brand: t-shirts, accessories and more. This was never "just a website"; it was an e-commerce ecosystem, built and managed end to end.
The idea
Selling online looks simple from the outside: a store, some products, a checkout button. The reality is a loop: products, presentation, payments, orders, shipping, customer trust, repeat. Hubator was built to run that entire loop, not just to look like a shop.
What was built
- Storefront: hand-coded HTML, CSS and JavaScript, designed mobile-first. No template, no page builder, no WordPress.
- Dashboard: a private admin built with Next.js and React: product management, orders, discounts, reviews and collections.
- Backend + database: Node.js APIs with MongoDB: products, orders, payments and scheduled publishing.
- Payments: Razorpay integration with verified payment capture.
- Media: Cloudinary for product imagery.
- Infrastructure: storefront on GitHub Pages behind Cloudflare; dashboard and APIs on Vercel.
The honest part
E-commerce is where "design" meets "does it actually work at 2am when someone checks out." Hubator taught the unglamorous half of building products: taxes and shipping rules, failed payments, customer emails, and the discipline of keeping a live store healthy. The whole platform is hand-coded today; Shopify and WooCommerce integrations are planned for the future. No revenue figures are published here. The work speaks through the system itself.